From our flagship store in Binondo to pop-up booths in Cebu and Davao, this year’s National Hopia Day 2025 proved that hopia is more than just a snack—it’s a shared memory, a family tradition, and a symbol of Filipino ingenuity and pride.
Celebrating Legacy, Sharing Joy
Held throughout the entire month of July, this year’s Hopia Day grew larger than ever. We introduced Monday Hopia Madness, where loyal customers enjoyed 20% off across all Luzon branches every Monday. This culminated in a 3-day Hopia Nation Weekend celebration featuring unlimited hopia tasting, exclusive merchandise, and special bundles for all hopia lovers.
Cebu and Davao Go All In
This year marked our biggest expansion yet—with 5-day pop-up events in Robinsons Galleria Cebu and Gaisano Mall Davao. These regional legs welcomed thousands of KaUBE fans, who came to taste, play, and celebrate with us.
Hopia Hakot: A New Crowd Favorite
Among the many crowd-pullers was our new game: Hopia Hakot. Whether in Solo, Duo, Family, or even Kids Edition, players raced to grab as many hopia as they could within seconds—a fun, chaotic, and delightfully sweet highlight of the event.
A Nation United by Hopia
The outpouring of love on social media was overwhelming. Fans shared photos, stories, and throwbacks using #NationalHopiaDay2025, #NationalHopiaDay and #HopiaNation.
Even national media took notice:
Kapeng Barako, Chili Mansi, and Sisig Hopia? — ABS-CBN
Every Hopia Tells a Story — Manila Times
Hopia Etneb and a Nation United — Daily Tribune
Thank You, KaUBE!
This celebration would not be possible without:
Our loyal customers
Our hardworking staff
Our media partners
And every city that welcomed us with open arms
Join the Eng Bee Tin Superfans!
Be part of our Superfans Community to get:
Early access to promos
Exclusive discounts
A chance to win 1 year supply of Hopia!
🏁 Until Next Year, Hopia Nation!
As we wrap up this year’s celebration, we’re more energized than ever to keep innovating, honoring our heritage, and serving joy—one hopia at a time.